Behavioral Science


Takaisin

Our specialist behavioral insights and strategies team help clients better apply the science of human behavior to the art of communications.

As an industry we’ve moved on from the days where our primary expertise was a knowledge of how the media works. As more of our communications become direct to audience, we need to be experts in the science of how people think, behave and make decisions. We need to understand the unconscious drivers of behaviors as well as the conscious.

We combine the latest behavioral science thinking with robust research capabilities to help clients create campaigns that truly understand and influence their target audiences. 

Our specialist behavioral insights and strategies team has development a model called SMARTER™, which is used to inform a range of client campaigns. Learn more here.

 

Toimialat

H+K tarjoaa syvällistä toimialatuntemusta ja erikoisosaamista. Ymmärrämme asiakkaidemme toimintaympäristöä ja tiedämme, miten sitouttaa heidän yleisönsä.
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Tuotteet

Työmme pohjautuu syvälliseen datan ja analytiikan hyödyntämiseen, luovaan ideointiin ja vaikuttavaan tarinankerrontaan.
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